The overall IT services market in Asia-Pacific excluding Japan (APEJ) will continue its growth momentum in 2011, a 9.4 percent year-on-year increase fuelled mainly by outsourcing and project-oriented services and cloud services, according to a new report from IDC.

"IT-as-a-service and pay-as-you-go models have triggered the market to explore alternatives to traditional outsourcing models," said Natalie Wan, senior research manager of IDC’s Asia-Pacific Services Research Group, in the study released Thursday.

Wan added that because of these new service models, there has been greater interest in hosted application management, such as public cloud, data center consolidation and virtualization initiatives.

However, Chris Morris, director of IDC Asia-Pacific’s practice group, said in a September interview with ZDNet Asia that 2011 would be "a big year for private clouds". His reason is that CIOs in the region, fearing the security risks, u-turned from public cloud projects to private cloud deployments.

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