Tag Archives: search

Chief Scientist in Laboratory Cloud Computing of Yahoo Job-hopping to Microsoft

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As reported, Raghu Ramakrishnan, the chief scientist in the field of laboratory search and cloud computing of Yahoo, has jumped ship to Microsoft. According to source, Raghu Ramakrishnan will work in the Microsoft SQL team.

Being working at Yahoo since 2006, Raghu Ramakrishnan played a key role in personalization technology development of Yahoo. He is one of the loss key researchers before Yahoo’s R&D department layoffs. It is not surprising about the loss of senior researchers in Yahoo. Recently, Prabhakar Raghavan, head of Yahoo laboratory, switched to Google.

Before joining Yahoo, Raghu Ramakrishnan is a professor of University of Wisconsin – Madison. His resume provided by Yahoo shows that he is the founder and CTO of Q & A community QUIQ.

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International Google TV apps show up in preparation of global expansion?

Google TV has taken some time taking off, one of the main reasons being that it is focused on the US market. The company has plans on rolling out its smart TV services internationally within 2012. The exact date is unknown, but those looking for any clues should take the new Google TV international apps as good news.

The Search Giant has just released a flurry of international apps to bring US residents closer to their home countries. The list includes Asian channel PPTV, Yupp TV, Raaga and Crunchyroll. As well as Al Jazeera app (Arabic), IslamBox and Euronews.

Those that feel like they are missing out on their country’s content can now head straight to the Google Play Store and download these TV applications. But if you are out of the US, you will still have to wait a bit.

These international applications could be a good sign that Google is set to release Google TV internationally soon. It has already been stated that this is a plan slated for 2012. Release dates and markets are not yet announced, but we can expect major markets like Asia and Europe to be included.

For now, let’s stay tuned for more details. We might hear some good news regarding this matter during Google I/O. And if you are in the US, go ahead and enjoy your new apps.

Source: http://phandroid.com/2012/03/18/international-google-tv-apps-show-up-in-preparation-of-global-expansion/

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Google Tops Search Engine Rankings in US: comScore

Continuing the winning run, Google Sites topped the U.S. search engine rankings for the month of July, a new comScore report said.

According to the comScore qSearch analysis of the U.S. search marketplace, Google Sites led the U.S. explicit core search market in July with 65.1 percent market share. Yahoo! Sites came in second with only 16.1 percent and Microsoft Sites were on third with 14.4 percent. Ask Network and AOL, Inc. rounded out the list with 2.9 percent and 1.5 percent respectively.

Out of the five, only Yahoo! Sites and AOL, Inc. saw increase in market share. Compared to June results, Yahoo! Sites’ market share was up 0.2 percent, while AOL, Inc.’s was up 0.1 percent. Google Sites’ market share was down 0.4 percent from 65.5 percent in June. Shares of both Microsoft Sites and Ask Network remained constant, according to the data released on Wednesday.

In July, over 17.1 billion explicit core searches were conducted, up 3 percent from the earlier month. With 11.2 billion searches (up 2 percent), Google Sites ranked first, while Yahoo! Sites got the second spot with 2.8 billion searches (up 4 percent). Next in the list is Microsoft Sites with 2.5 billion (up 3 percent), followed by Ask Network with 494 million searches (up 4 percent) and AOL, Inc. with 251 million (up 5 percent).

Source: http://www.ibtimes.com/articles/196241/20110811/google-tops-search-engine-rankings-in-us-comscore-study-report-research-qsearch-analysis-of-the-u-s.htm

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Three Key Business Investments to Make in 2012

Some intriguing business trends are emerging, where an investment in the right place might yield terrific dividends in the coming year. Here are three key areas to consider prioritizing in 2012:

  1. Ecommerce Apps. Amazon plans to eat small retailers’ lunch this holiday season with its price-comparison app. With the app, iPhone users can wave their phone at your retail item’s bar code and instantly find out what the same item costs on Amazon. Also, from last Friday night through Saturday, Amazon offered 5 percent off any item up to $5 off when shoppers ran a price-check on the app.
    What are you doing to counter this trend? It’s never been easier to create your own app — the do-it-yourself tool platform appsbar now has 50,000 users, for instance. Next year, a whole new crop of shoppers will have mobile devices they got for Christmas. Will you be ready to connect them with your merchandise?
  2. Paid search. Are you hitting the top of search results for your chosen keywords? More retailers are taking out ads to help them rank well on key search terms, data from research frim Performics found.
    This Thanksgiving Day and Black Friday, paid search spending more than doubled from the same weekend in 2010, says Performics. And retailers aren’t just spending on paid search — they’re getting results. Click-through rates and sales jumped, too.
  3. Brain power. Many companies have experienced serious brain-drain over the past few years, as staffers were laid off. Get a jump on your competition by hiring back some highly talented — and trained — workers.
    The National Federation of Independent Business’s Small Business Confidence Index is rising again, and small business owners are reporting better sales growth. Get positioned for the upswing now by adding key staff, before your competitors figure out an upswing is here and snap up the top talent.

Source: http://www.entrepreneur.com/blog/222396

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Learn How To Run Your Small Business

The technique connected with an Native american personal local Search engine optimization Small business company is in accordance with the thought of state Search engine marketing which in turn makes a speciality of that an organization organization and that is driven by walk-in targeted visitors beyond the online business would likely advantage much more by a region SEO rather than unusual just one.

Therefore, ‘SEO Small business small business India’ may be presented as an Search engine optimization enterprise which is specifically advised regarding arranging the Web optimization desires involving Indian own local websites.Nevertheless, the policies of having this kind of small business include the just like those that are usually regarded whilst getting an overseas Search engine marketing business. This could incorporate activities just like operating in-depth study, examining the expertise of the business by reviewing the time period of small business, checking out as a result of their advice, tests and rules plus the end preserving the knowledge to deal with concern.Becoming an area Search engine optimization, the key goal of the small business should be to popularize the business with the spot level one of many area readers. This is obtained by the name of the particular area or even region as among the major essential paragraphs simply because this together with the long-tail critical phrases can be planning to turn up in any of the difficulties produced by the vicinity web users.

The usage of area critical paragraphs would certainly handle the analysis for the location web sites as compared to an overseas review in which people might very easily ignore the region data due to the vastness on the benefits.Being an Search engine optimization skilled organization, identify 1st the lenders you’ll be offering your visitors. And after that, it is possible to put in place the long term and also quick targets of your company.

Source: http://www.articledirectoryhub.com/business/learn-how-to-run-your-small-business-reading-this/

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Benefits of Offshore Software Development

Today there is a trend of economically benefiting from the business of offshore software outsourcing across the world. Definition of offshore software outsourcing is quickly evolving as local companies, which are moving their business processing offshore to Indian shores in search of software outsourcing services. The cost of the software development services at local level is very high, however, it is lower and high quality in an overseas country. Therefore, many small countries are getting the top position in economic well-being in the world.

As we know, India is the biggest outsourcing provider in the world. And it is becoming a hot destination for the offshore software outsourcing. It will continue to support Information Technology, taking the most advantage from the business of application development outsourcing services.

Source: http://encoreathandkes.com/2011/08/economic-benefits-of-offshore-software-development/

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Google Put Up Decorations for Search Results Pages

06 May, 2010
Written by Dexter Han
Beijing RayooTech Co., Ltd.

Google, the world’s leading Internet search company, trots out one of its most significant redesigns which prepared for years. Users will see something new on their search results pages (SRP) on Wednesday.

Google SRP will get a much more beautiful and colorful redesign which Google has been introducing and testing for several years. It shouldn’t be a huge surprise for their users because Google has been testing the design with their users actively for a couple of months, even further, said John Wiley, senior user and experienced designer for Google.

With the new look, Google emphasized that the menu of search options had previously been hidden on the left-side rail of the SRP. Being promulgated firstly in May 2009, search options need searchers to click the "show options" link at the top of the webpage. Now they are being affixed to the left rail permanently, and Google will provide different search options according to they are relevant to the query or not, said Wiley.

For instance, searching for "red shoes" would get the set of results like before, but Google will surface a link to its shopping search pages on the left rail of the page. In the same vein, searching for "NFL draft" would take on news and real-time updates. Users can access the full list of search options by clicking the "more" button, then will see a changing list of accentuated options on the left rail.

And those options will be quite conspicuous: Google is using bright colors to highlight those options, like Wiley called "a modern crisp clean look." Even Google’s logo is joining the act, with a detailed overhaul of raising the colors and dropping the shadowing cast by the letters.

Google is also changing the appearance of search tools and search refinements on the left-hand side of its SRP. Searching "rolling stones" will trigger a list of consequences under the header "something different," which would bring up other classic rock bands, such as Aerosmith and Led Zeppelin.

Those changes will appear on a rolling basis to a majority of users over the course of Wednesday, Wiley said. But to those users who search in other languages, it might take much longer.

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How to Develop More Robust Mobile Local Search Applications

Trade and moonlighting software developers alike are clamoring to develop the next killer mobile local search application for one of the current mobile application stores—many now competing for attention with nearly 50,000 iPhone applications alone. This means mobile local search applications must not just stand apart in whiz-bang technology but also dominate in user experience. As Knowledge Center contributor Brian Wool explains, in order to secure and hold consumers’ attention, content is the critical ingredient to creating powerful and lasting mobile local search applications.

Mobile local search application developers should closely evaluate the content providers they select. Content management can be a confusing market with a wide range of pricing models, but a data provider on the cheap may have a negative impact post-launch. Mobile searchers expect local-based applications to deliver correct and dynamic content quickly, and they will grow discouraged with inaccurate results.

Mobile local search developers have three options for culling data to populate their search directories: data scraping, advertiser feeds and content providers. Data scraping involves original research to pull contact information from other research and Internet sources and input into a database. It can be a quick startup option; however, updates are time-intensive for a small operation.

Advertiser feeds from Internet Yellow Pages (IYP) sites can be a quick and low-cost option for pulling local content. However, developers typically don’t realize that they are not getting comprehensive business listings, as these providers typically only address 10 to 25 percent of the total local business universe in any given city. Also, with an advertiser feed, developers have no control over the presentation of the data or search results. Plus, there are limited opportunities to monetize the content as traffic generated by a search goes to the feed site versus the mobile application.

While these applications monetize their leads at a minimum of $3 per call (and typically much higher), only a nickel goes to the mobile application—which is not enough to build a sustainable revenue model. The bottom line is that inconsistent search functionality can have long-term impact and limits any short-term money savings.

If you decide that a content provider is the best option, remember these four best practices:

Best practice No. 1: Put a budget on content

Mobile applications offer limited real estate, with a maximum 3.5-inch screen, and require highly structured and contextual content. Data is essential to the long-term success of any mobile local search application and a few wrong moves can mean big consequences. Users will get frustrated quickly with poor search results.

Best practice No. 2: Consider serving a niche market need

Consider serving a niche market need and think of ways to slice and dice for the most relevant content to your application. If you are developing a vertical-focused application, you don’t need access to 15 million listings. You can trim your budget by tailoring your available listings. For example, an auto aftermarket estimating tool and iPhone application wouldn’t need to have data on restaurants, plumbers or doctors in its database.

Best practice No. 3: Don’t underestimate the power of search engine optimization (SEO)

While mobile users today typically are not browsing the Web on their phone the way they would on a laptop or desktop, that behavior is starting to change. With hardware and software advances, browser-based mobile searches are on the rise. Good, local content drives SEO and your application should be ready to monetize its searches.

Best practice No. 4: Provide more than just an address and phone number

Local searchers today expect more than just basic contact information. To enhance the search experience and drive repeat visits, select a data provider that can offer additional business keyword feature attributes appropriate for your market. For example, make sure your data provider can execute a search for a "Chicago restaurant patio" or "Chicago child cavity."

With the growth in mobile device use and technology, mobile local search application developers today have an opportunity to make their mark. Make sure you don’t waste your energy by not fully evaluating one of the critical ingredients to mobile local search success. Remember, it’s all about the content.

source: http://www.eweek.com/c/a/Application-Development/How-to-Develop-More-Robust-Mobile-Local-Search-Applications/

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