Psychology PHP Websites ODC Transferred From India to China

- 3 Websites Development, Maintenance and Search Engine Optimization

The Client

The client is the largest psychology institute in Ireland who dedicated to delivery professional psychology academic education and psychology counseling services. Their psychology services including tailor made training programs for organizations, psychology counseling (anxiety, bereavement, depression, eating disorders, self-esteem, stress, etc.), and consultancy on clinical treatment program development. The client transferred their psychology websites ODC project from India to China. Due to the good IT facilities, mature outsourcing experience and reasonable costs, the client decided to outsource these 3 websites development project to China. RayooTech is one of the large IT / software outsourcing company in China, also RayooTech has over 7 years software development experience, that is why the client chose RayooTech eventually.

Business Requirement

- Websites Development and Maintenance

The 3 websites was developed in India for the basic structures and functions. The 3 websites need to be developed for adding new functions. One of websites is psychology academic education website which provides online resources, psychology courses, psychology academic forum, blog, quiz games, user login system, keywords search/ advanced search, website control panel, etc. The website development team took over the 3 websites and took time to know the existed functions, user requirements and technologies, after communicated with the client; RayooTech website development team analyzed and planed the websites development project and websites maintenance.

- Website Search Engine Optimization (SEO)

These 3 websites were originally outsourced Search Engine Optimization service in India and now outsourced to China as well. The 3 websites need to be ranked on the first page of Google.com and Google.ie search result. One of websites has already ranked on the first page of Google.com search result, so all we need to do is to keep it on the first page. The other two websites are new launched websites and many of web pages haven’t indexed by Google. According to the current situation, RayooTech SEO team gave them a tailored SEO plan to meet the client’s requirements.

Because websites development and search engine optimization could not be implemented separately, website design and development should consider if the website structure or content is search engine friendly, or if the search engine optimization can be applied by existed technologies. So our website development team and SEO team worked closely as a whole project team.

Project Overview

- Website Interface Design

Interface Design is very important for website because this will be the first glance when visitors visit website. A good interface design can be attractive and impress visitors. Our experienced and creative graphic designers helped the client to design and create ideal style and layout.

- Adding New Function

The client wanted to expand more functions on websites, they wanted to add psychology academic forum, blog, quiz games, user login system, keywords search/ advanced search, website control panel for web administrator, etc. The technologies include PHP, JavaScript, JQuery, Ajax, MySQL, Linux, and Apache.

- SEO Friendly

The website developed to meet most SEO rules, such as website structures, website contents, and website SEO friendly lightweight code. The website also provides human friendly control panel to edit, modify, or maintenance SEO setting easily.

- Search Engine Optimization

RayooTech offered a professional SEO team to implement daily SEO work and long-term tasks. SEO team recorded all SEO data and change SEO plan if necessary. SEO team sent weekly reports to the client.

Technologies

PHP, JavaScript, JQuery, Ajax, MySQL, Linux, Apache

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